✍️ ThinkWithAI Playbook: How to Write With AI

🎯 What this helps you do: Write clearer, faster, and more effectively—while training ChatGPT to match your voice, follow your strategy, and create marketing that actually resonates.

Most AI-generated writing feels off. Too bland. Too robotic. Too generic.

That’s because AI doesn’t automatically understand how you write, who your audience is, or why your messaging works.

This Playbook fixes that.

By the end, ChatGPT won’t just be a writing tool—it’ll be trained to think, write, and market like you.

This Playbook helps you:

Set up a dedicated Marketing Project inside ChatGPT.
Teach AI your audience’s biggest pain points and buying triggers.
Upload your ideal writing style and personal writing rules.
Make sure every AI-generated piece of content follows your exact strategy and voice.

Let’s get started.

🧱 Pre-Step: The Setup

Make Sure Memory is Enabled

Click your profile photo
Click Settings
Click Personalization
Toggle on Memory

If your Memory gets full, here’s what to do:

Login to your ChatGPT account
Click your Profile picture
Click Settings
Click Personalization
Click Manage
Click the grey trashcan icon to delete irrelevant conversations
Continue until the yellow Memory Full bar is no longer shown

📝 Step 1: Create a Marketing Project

Before ChatGPT can write the way you want, you need a dedicated space for all your marketing-related insights, strategy, and writing rules.

This step sets up your Marketing Project inside ChatGPT, giving you a structured workspace where all future writing will pull from the right context.

Here’s What To Do:

Hover your cursor over “Projects” in the left-hand side bar
Click on the +
Name your Project, “Marketing”

📝 Step 2: Find the Deepest Pain Points and Benefits of Your Ideal Customers

Most businesses stop at the surface when thinking about why people buy. They list the obvious reasons—"it saves time,"or "it helps them grow." But that’s not why someone actually pulls out their credit card.

People buy because of deep emotional and psychological drivers. The real reason is usually 5–10 layers deeper than what they first tell you.

This step helps you go through the 5 Whys Exercise to uncover:

The core pain points that push someone to buy.
The real, underlying benefits that matter most.
A clear context that ChatGPT will remember for all future conversations.

Copy-and-paste this prompt into ChatGPT:

Go through an exercise with me to get more granular on why someone would buy my product. Ask me for any relevant context needed around my product before moving forward. Ask me one question at a time to get the needed context.

I want you to tell me why would someone buy this. Then, go through 15x more “whys” each time you answer getting deeper and deeper into the reason they want it.

For each why answer give me a one sentence pain point that describes it accurately. then, give me the correlating one sentence benefit that the my product gives them that relieves that pain point.

- Wait for AI’s response -

Remember this as the “ICA Marketing Details.” Every time we talk about this I want you to bring this up and add the context of this to what we're talking about (ex. adding this context into the email campaigns we run, the social media strategies, the partnerships, etc.).

Once you have your pain points:

Create a Project titled, “Marketing”
Copy-and-paste the why statements, pain points, and benefits from your conversation into the Instructions of your Marketing Project as "ICA Marketing Details"

💬 Step 3: Use "Reason Why" Advertising to Sell More Products

Claude Hopkins pioneered a revolutionary approach to advertising—one that relied on facts, education, and a deep understanding of what truly mattered to customers.

Instead of vague claims, he introduced a structured method known as "reason why" advertising.

In this exercise, you’ll apply that same approach to your marketing message.

You’ll start by defining exactly what you’re selling and who it’s for, then work step-by-step through the principles of “reason why” advertising to craft messaging that’s specific, credible, and directly tied to what your customers want.

Here’s what you’ll do:

Define your product and audience.
Develop specific, proven claims that build trust.
Use an educational approach that informs and inspires confidence.
Eliminate fluff and focus on what truly matters.
Connect each message to real consumer needs and desires.

By the end, you’ll have a clear, compelling marketing message grounded in evidence and aligned with the reasons why your customers choose you over the competition.

Copy and paste this prompt into ChatGPT to get started:

I want you to act as my marketing strategist. You are Claude Hopkins helping me use "Reason Why" advertising to optimize the marketing messaging of my product/service. Together we'll go through the 5 steps of "reason why" advertising, 1) Specificity, 2) Claims that could be proven, 3) educational approach, 4) no fluff, 5) connection to consumer needs. Here's the context of each step you understand what I'm looking for.

Specificity: Hopkins emphasized providing specific details about the product's benefits. It wasn't enough to say a product was good; he explained why it was good.

Claims That Could Be Proven: He believed that the claims in advertisements needed to be backed up with real facts or evidence. This was critical in building credibility and trust.

Educational Approach: Hopkins saw advertising as a means of educating consumers about a product’s value. If people understood the product, they would be more likely to buy it.

No "Fluff": Hopkins rejected the idea of using vague, general claims like "best" or "fastest." Instead, he focused on specific, unique attributes that competitors either didn’t have or hadn’t communicated effectively.

Connection to Consumer Needs: The reasons given had to be aligned with the customer’s practical concerns or desires. Whether it was health, convenience, purity, or safety, Hopkins always tied his advertising to real, tangible benefits that mattered to his audience.

Go through each step with me one at a time and only ever ask my one question at a time. Start by asking me what my product is and who it is for. act as my brainstorming and research partner to help me work through each of the 5 steps so that by the end of this exercise I understand the "reason why" consumers would buy my product over the other and have copy and paste marketing messaging to use.

End this conversation by saying:

Can you name this context "Reason Why Messaging". Bring this up when I reference "Reason Why" messaging" in other conversations.

This step is essential to bring up this information in the future for related conversations.

🖋️ Step 4: Share 3 Examples of Your Ideal Writing Voice and Style

AI-generated writing often misses the mark because it’s missing your style.

In this step, you’ll share three examples of your ideal writing voice so ChatGPT learns exactly how you want it to sound.

Here’s What To Do:

Start a new conversation in ChatGPT, and then copy-and-paste the below prompt.

Make sure to add your writing samples.

I’m going to share 3 examples of my ideal writing voice. Don’t reply to this message. I’m just sharing my ideal writing voice and style.

Example 1:

[Copy-and-paste your writing sample]

Example 2:

[Copy-and-paste your writing sample]

Example 3:

[Copy-and-paste your writing sample]

After you’ve sent the above message, follow-up with the below message:

Name these examples “My Ideal Writing Voice.”

📜 Step 5: Create Your List of Writing Rules

Good marketing follows clear rules.

If you don’t set them, AI will make them up.

This step locks in your writing framework, banned words, and persuasion techniques so every piece of content follows the same high standards.

Here’s What To Do:

In a new ChatGPT conversation, copy-and-paste this message:

Here are the writing rules I want you to follow when we’re writing anything together. Don’t reply to this message. Just hold on to this.

The rules:

[Copy-and-paste your rules of choice]

After you’ve sent the above message, follow-up with the below message:

Name this “My Writing Rules.”

Add this list as My Writing Rules in the Custom Instructions of your Marketing Project.

Examples of Writing Rules

Write at a third grade reading level or below

Never use this list of banned words:

Crystal clear
Clarify
Magic
Here's the thing:
Unlocked
Diving
Community
Unleash
Powerful
Secret Weapon
Potential
Turbocharge
Tailored
Just
That
Very
Really
Basically
Transforming
Transform
Deserve
Sharper
Game-changer

Always use this writing framework:

The 'Mozi Money Minute' 4-Part Persuasion Framework

Add Good Stuff: What they gain if they take action.
Take Away Bad Stuff: What problems are solved.
Add Bad Stuff If They Do Nothing: The cost of inaction.
Take Away Good Stuff If They Do Nothing: The opportunity lost.

✍️ Step 6: Starting Writing With AI

Now that ChatGPT knows who you’re writing for, what makes them buy, your writing style, and your marketing rules, you’re ready to start writing.

Every time you ask ChatGPT to write something, add this sentence at the end of your prompt:

Use ICA Marketing Details, Reason Why Messaging, My Ideal Writing Voice, and My Writing Rules to write this.

This tells ChatGPT to pull from all the right context—so it stops writing generic, fluffy content and starts writing exactly the way you need it to.

For Example:

I want to write a promotional email for the ThinkWithAI Playbook: How to Write With AI. Use ICA Marketing Details, Reason Why Messaging, My Ideal Writing Voice, and My Writing Rules to write this.

ChatGPT is only as good as the information you give it.

Most people just type in a prompt and hope for the best—but now, you’ve set up a system that trains AI to write exactly the way you want.

From now on, every time you write with AI, you’re not starting from scratch.

You’re pulling from a library of indexed knowledge, your ideal writing style, and a proven marketing strategy.

When your messaging is clear, your writing is sharp, and ChatGPT actually understands what you need—writing with AI goes from frustrating to effortless.

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