💡 Weekly Thought Exercise: Navigating the Noise as a Solopreneur

Social psychologists Daniel Kahneman, Olivier Sibony, and Cass Sunstein introduce the concept of “noise” in decision-making.

Noise refers to the unwanted variability in judgments that should be identical.

This phenomenon isn’t limited to courtrooms or boardrooms; it’s equally prevalent in the world of entrepreneurship.

As a solopreneur, you’re bombarded with noise daily.

Every social media post, podcast episode, or newsletter promising the “secret” to scaling your business adds to this noise.

The challenge lies in filtering out the irrelevant information and focusing on what truly matters for your unique business.

This week's weekly thought exercise is focused on giving you a quiet space away from the noise to get down to the nitty gritty details of your business and the direction you're taking it.

Copy and paste this thought exercise into your AI of choice (I prefer Claude for these types of conversations).

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