💡 Bonus Content: Think Like Tobi Pearce

Tobi Pearce is one of my favorite entrepreneurs.

But he doesn’t get a ton of buzz despite selling his company for $400 million.

Tobi co-founded Sweat with Kayla Itsines.

They were first movers on Instagram and turned the platform into a customer generating machine for Kayla’s workouts.

• At first they were just using it to get customers that would come to Kayla’s house to train with her.

• Then they realized they needed a way to sell to people that weren’t local.

• They launched a PDF ebook.

• The success of the PDF gave them the confidence to invest in building their own app (they never took on outside investors)

• In 2021 they sold the Sweat app to iFIT for $400 million

I watched every podcast interview I could find and read through Tobi’s Instagram and Twitter posts (all the way to the very start).

Here’s how you can think like $400 million founder Tobi Pearce:

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