🔬 ThinkWithAI Playbook: How to Upgrade How You Use Deep Research

Think of Deep Research like hiring a high-priced consultant for an important business question.

But before spending thousands, you want to make sure you’re researching the right thing and haven’t missed better angles.

This Playbook helps you use ChatGPT as your strategist first.

You’ll find fresh, creative ways to approach research and build a repeatable, iterative process that keeps giving you better insights every time.


1️⃣ How to Think About Deep Research

First, pick your starter prompt based on how much context ChatGPT already has about you and your business.

These prompts are optimized for accuracy depending on whether you’ve provided minimal context or have deeply trained ChatGPT on your business.

This way, every interaction stays relevant, focused, and actionable.

Instructions:

  1. Open a new conversation in ChatGPT
  2. NOTE: Make sure this conversation is not in a Project. You can move this conversation into a Project after you've ran Deep Research.
  3. Depending on how often you use ChatGPT, choose the most relevant prompt below.
  4. NOTE: If you use ChatGPT consistently, but just got your $20/month account - choose Prompt #1.
  5. Copy-and-paste the prompt into your ChatGPT conversation and hit enter.
  6. Read ChatGPT's response and either give the needed context or choose the best angle for your Deep Research.
  7. Tell ChatGPT your Deep Research topic of choice by saying, "Let's go with [Topic]."


2️⃣ Run Your Deep Research Query

Now that ChatGPT has helped you choose the right research angle, you're ready to dive into deep research.

This phase is about fully exploring the topic you've selected—no prompts needed.

You'll gather detailed insights, facts, and sources to get clear, actionable answers that support your business decisions.

Instructions:

  1. Click the Deep Research button
  2. Copy-and-paste "Let's do Deep Research on this." into the chat window and hit enter.
  3. Answer all of the questions ChatGPT asks you
  4. Wait for your Deep Research query to finish


3️⃣ Turn Deep Research into Action

Research isn’t useful unless it leads somewhere. In this step, you’ll move from insight to execution.

You’ll use ChatGPT to pressure-test what you’ve found, pull out key takeaways, and figure out what to do next.

This is where deep research becomes real leverage helping you make smarter moves, faster.

Instructions:

  1. Once your Deep Research query is finished, copy-and-paste the below prompt into your conversation. Do not have the Deep Research button clicked).
  2. Read ChatGPT's response and continue thinking with AI to take action on your Deep Research


4️⃣ Turning Deep Research into Custom Instructions, Projects, and Tasks

Good research shouldn't be a one-off. In this final step, you’ll create a simple system that lets your research compound over time.

You’ll use ChatGPT to track what you’ve learned, spot gaps, and keep improving your thinking with each new question.

It’s how you turn one insight into an ongoing advantage.

Instructions:

  1. Copy-and-paste this prompt into your Deep Research conversation with ChatGPT (do not have the Deep Research button clicked).
  2. Read ChatGPT's response and think with AI to figure out the most aligned steps to move forward.


5️⃣ Iterative Research and Follow-Up

Using a Research → Action → Results → Refine → Research Again Cycle

You’ve already done Deep Research and taken some action.

Now you want to see what happened, what changed, and whether there’s a new angle or deeper insight to explore.

We’ll use a Feedback Loop approach for this:

  1. Research
  2. Action
  3. Results
  4. Refine
  5. Research Again

The goal here is not to simply accept initial findings but to challenge assumptions, test new strategies, and make smarter decisions going forward.

By using this iterative process, you’ll create a constant feedback loop that helps you get more value out of every round of research.

Instructions:

  1. Once you've taken action and moved forward with your Deep Research results, copy-and-paste this prompt into the initial Deep Research conversation in ChatGPT. Do not have the Deep Research button clicked.
  2. Ready ChatGPT's response and think with AI to figure out the best next step forward.


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