You just hired a $5,000/month LinkedIn ghostwriter.

What's the first thing you'd want them to do?

Start writing and publishing LinkedIn posts...

...or deep dive your customer avatar, brand guidelines, writing frameworks you like, LinkedIn posts you think are great, and applying your "never write like this" rules?

The strategist that went over all the details of your business, BEFORE writing, will elevate your brand on LinkedIn.

The best part? They only need to do this deep dive once.

Now, they can write posts on-demand for you.

Imagine if that strategist was ChatGPT?

And instead of charging you $5,000 for 5x LinkedIn posts/week (20 per month)...

They charged you $20/month.

And they wrote posts in a few minutes.

That's what we're setting up in the ThinkWithAI Playbook: How to Create a Content Machine.

Let's get started.

📂 Step 1: Create a Content Project

Step 1: Hover over the + sign in the left-hand sidebar

Step 2: Click the + sign to create a new Project

Step 3: Name your Project: Content and click 'Create project'

You're ready to move on to Step 2 when:

🩹 Step 2: Find the Deepest Pain Points of Your Ideal Customers

Most businesses stop at the surface when thinking about why people buy. They list the obvious reasons.

"It saves time,"or "it helps them grow." 

But that’s not why someone actually pulls out their credit card.

People buy because of deep emotional and psychological drivers. 

The real reason is usually 5–10 layers deeper than what they first tell you.

This step helps you go through the 5 Whys Exercise to uncover:

• The core pain points that push someone to buy.
• The real, underlying benefits that matter most.
• A clear context that ChatGPT will remember for all future conversations.

Copy-and-paste this prompt into ChatGPT:

You're ready to move on to Step 3 when:

🎨 Step 3: Create Brand Guidelines

Before you use ChatGPT to write anything for your business, run this prompt.

It shows ChatGPT how your brand actually thinks what you value, how you make decisions, what belongs and what doesn’t.

This matters because ChatGPT can remember.

And once it understands how your brand sounds, it can carry that through in your content, strategy, and systems.

But that only happens if you go through this fully and follow the instructions at the end.

This isn’t something to rush through or delegate.

If you want your content to sound like you, this is where that starts.

Once it’s in place, everything gets easier.

More clarity. Less rewriting. Better thinking across the board.

You're ready to move on to Step 4 when:

🧱 Step 4: Add Your Writing Frameworks

Writing on socials is strategic. There's a time and place for "off the top of my head" posts that you write and publish within a few minutes.

And there's also a (bigger) time and place for strategic posts designed to get attention online.

To write strategic posts you need writing frameworks.

What are writing frameworks?

They're ways of structuring your posts using specific templates, like the Storytelling Framework.

In this step, you'll tell ChatGPT the writing frameworks you want to use when you're creating your LinkedIn posts. You can add in your own frameworks, as well as copy-and-paste the below frameworks.

(The Storytelling Framework is my favorite).

Create a new conversation in your Content Project and copy-and-paste this as your first message in that conversation:

I want to use this conversation to save writing frameworks that I want to use for my LinkedIn posts, and other social content. Don't reply to my messages. Save each of these frameworks by their name and bring them up when we're writing social media content, like LinkedIn posts.

Rename this conversation to ✏️ Writing Frameworks

Upload your chosen writing frameworks (one at a time) to this conversation. Make sure to always name the framework.

Example Writing Frameworks

This is the Storytelling Writing Framework:

1. Hook (1 sentence)

Grab attention with a pattern interrupt. Use:

• A bold or contrarian statement
• A question they’ve never asked themselves
• A vivid image or line of dialogue

2. Problem (2–4 sentences)

Reveal the challenge or tension. Show the stakes. Make it personal, not abstract. Highlight the emotions: confusion, frustration, fear, doubt.

3. Journey (2–4 sentences)

Share the turning point or insight. What did you try? What failed? What shifted?

4. Lesson (1–3 sentences)

What changed? What’s the takeaway? Teach it simply, like advice you’d give a friend.

5. Call to Action (1 sentence)

Give the reader one next step. Ask for a reply, a comment, or a DM. Make it low-friction, high-reward.

This is the Belief Shift Framework:

1. Premise (1 sentence)

Start with a common scenario or tension your audience feels no jargon.

2. Myth (1–2 sentences)

Call out a belief they’ve been operating under...one that’s invisible but costly. Expose what’s outdated, assumed, or too simplistic.

3. Truth (2–4 sentences)

Drop the insight. Reframe the problem. Give them a new mental model or lens.

4. Proof (2–3 sentences)

Back it up with a quick story, stat, or example yours or a client’s. Show that this isn’t theory. It’s tested.

5. Call to Action (1 sentence)

Invite the reader to lean in, not just scroll past. Ask a provocative question or offer to help.

This is the Before → After → Insight → Action Framework:

1. Before

Describe a specific moment, thought, or behavior. No summaries. Drop the reader into a real, relatable scene.

2. After

Show what changed. Be practical, not poetic. What’s different now in behavior, process, or result?

3. Insight

What clicked? Why did the change work? Give the reader a takeaway they can apply or try without hiring you.

4. Action

Close with a question, challenge, or invitation. Make it about them, not you.

You're ready to move on to Step 5 when:

👏 Step 5: Tell ChatGPT What a "Great" LinkedIn Post Looks Like

We never want to assume that ChatGPT knows what "great" is.

You want to show ChatGPT examples of how you define "great" just like you would if you hired a new team member.

In this step, you'll create a conversation where you'll house examples of "great" LinkedIn posts.

Every time you come across a post you like, you'll copy-and-paste it into this conversation to continue showing ChatGPT what "great" LinkedIn posts should look like.

You're ready to move on to Step 6 when:

❌ Step 6: Create Your Writing Rules

ChatGPT has a voice.

You can recognize it once you start to write with ChatGPT and realize that it loves to use em dashes and words like "unleash," "secret weapon," and "sharp."

But, ChatGPT only defaults to this voice when it doesn't have any other direction.

In this step, you'll tell ChatGPT what your writing rules are so that it stays aligned with your natural writing voice.

If you're not sure what your Writing Rules could be, there are 3 examples below.

Examples of Writing Rules

You're ready to move on to Step 7 when:

🎉 Step 7: Write Your LinkedIn Posts

You've given ChatGPT all the context it needs to be your dream co-writer.

Time to start writing!

🛟 Troubleshooting

If ChatGPT isn't nailing the first draft, use these prompts to get aligned on what you're looking for.

If you have any questions or issues getting setup, email eva@thinkwithai.com.